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BrandGucci
Project'Valigeria' Ad Campaign
East Asian woman wearing a camel coat holding a monogram canvas duffel bag against a light architectural wall.

Gucci 'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

east asian woman wearing camel coateast asian womanwoman wearing camel coatcamel coatcoatmonogram canvas duffel bagduffel bagcanvas bagmonogram bagbag

Description

This portrait from the Gucci Valigeria ad campaign features model Ni Ni wearing a tailored camel coat and carrying a prominent monogram canvas duffel bag with distinctive green and red webbing straps. A matching luggage piece rests on the floor in the background beside her. The setting features clean, modern architectural panels under even lighting, emphasizing the luxury travel accessories. Anthony Seklaoui photographed the campaign with styling by Alastair McKimm and art direction by Riccardo Zanola.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Camel (70%)
Chocolate (30%)

Background

Office

Context

Advertising Campaign