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Project'Valigeria' Ad Campaign
A man and a woman carrying monogram pattern travel bags walking through an airport terminal with tiled floors.

'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

woman walking with luggagewoman walkingwoman with luggagelong camel coatcamel coatcoatmonogram duffle bagduffle bagtravel luggageluggageblue jeansjeanswhite toptop

Description

This image from the Gucci Valigeria ad campaign features actors and models Ni Ni and Chang Chen navigating a transit terminal while carrying monogram-patterned travel luggage. Ni Ni wears a camel-colored coat over a white top and blue jeans, pulling a wheeled duffle bag, while Chang Chen walks behind her carrying a garment bag and wearing a dark jacket. The scene is captured with clean, bright lighting against a panelled architectural backdrop with tiled flooring. The composition highlights travel accessories styled by Alastair McKimm under the creative direction of Sabato De Sarno.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (30%)
Navy (20%)

Background

Transport Hub

Context

Advertising Campaign