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BrandGucci
Project'Valigeria' Ad Campaign
Ni Ni and Chang Chen walking on an airport moving walkway carrying Gucci travel luggage in Valigeria ad campaign

Gucci 'Valigeria' Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Jeremy Z. Qin
Jeremy Z. QinDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Ni Ni and Chang Chen
Ni Ni and Chang ChenModels
Alastair McKimm
Alastair McKimmStylist
Riccardo Zanola
Riccardo ZanolaArt Director
“Sims 2” by Coco and Clair Clair
“Sims 2” by Coco and Clair Clair

Tags

man walkingmanwoman walkingwomantwo people walkingtwo peoplegucci luggagegucci suitcasetravel luggageluggagesuitcase

Description

This image from the Gucci Valigeria ad campaign captures actors Ni Ni and Chang Chen walking side by side on an airport moving walkway. Chang Chen wears a blue blazer over a grey t-shirt and dark jeans, pulling a stack of monogrammed Gucci travel luggage. Ni Ni wears a white button-down shirt and black trousers, carrying a matching patterned round hat box and duffel bag. The scene is shot in a transit terminal with escalators and signage visible in the background.

Style

Editorial, Vertical, Clean

Industries

Bags & Accessories

Color

Navy (30%)
Jet Black (40%)
Pure White (30%)

Background

Transport Hub

Context

Advertising Campaign