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Model Liu Wen holding a large grey leather handbag while seated in an ornate floral armchair for Ferragamo

Ferragamo Spring 2025 Ad Campaign 2025

About

Captured by photographer Juergen Teller, model Liu Wen is seated in an ornate, floral-upholstered armchair for the Ferragamo Spring 2025 ad campaign. She wears a deep burgundy strapless dress and holds a large taupe leather handbag with gold hardware. Bold white typography reading 'FERRAGAMO' spans the top edge and 'FIRENZE' anchors the bottom right corner. The portrait merges luxury fashion with a raw, intimate environmental aesthetic set against a historical backdrop in Tuscany.

Brand

Ferragamo

Project

Ferragamo Spring 2025 Ad Campaign 2025

Keywords

liu wenmodel liu wenwoman holding handbaggrey leather handbagleather handbagburgundy strapless dressstrapless dress

Credits

Maximilian Davis
Ferragamo Creative Director
Ferdinando Verderi
Creative Director
Juergen Teller
Photographer
Dovile Drizyte
Creative Partner
Claudia Campana
Models

Styles

EditorialVerticalWarmClean

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign