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BrandFerragamo
ProjectSpring 2025 Ad Campaign
Model Liu Wen holding a large grey leather handbag while seated in an ornate floral armchair for Ferragamo

Ferragamo Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

liu wenmodel liu wenwoman holding handbaggrey leather handbagleather handbagburgundy strapless dressstrapless dress

Description

Captured by photographer Juergen Teller, model Liu Wen is seated in an ornate, floral-upholstered armchair for the Ferragamo Spring 2025 ad campaign. She wears a deep burgundy strapless dress and holds a large taupe leather handbag with gold hardware. Bold white typography reading 'FERRAGAMO' spans the top edge and 'FIRENZE' anchors the bottom right corner. The portrait merges luxury fashion with a raw, intimate environmental aesthetic set against a historical backdrop in Tuscany.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Taupe (30%)

Background

Set-dressed

Context

Advertising Campaign