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Brand
Ferragamo
ProjectSpring 2025 Ad Campaign
Model wearing dark translucent sunglasses and dark top against a textured stone wall

Ferragamo Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

asian woman wearing sunglassesasian womanwoman wearing sunglassesdark sunglassessunglassesdark sleeveless topsleeveless top

Description

This vertical portrait features model Liu Wen as part of the Ferragamo Spring 2025 ad campaign, photographed by Juergen Teller. The model wears dark translucent sunglasses and a dark sleeveless top, posed against a textured, sun-drenched masonry wall. Crisp natural lighting creates distinct shadows, highlighting the warm tones of the background and the polished styling. Bold white brand typography frames the composition at the top and bottom.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Nude / Sand (40%)

Background

Stone Texture

Context

Advertising Campaign