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BrandFerragamo
ProjectSpring 2025 Ad Campaign
Model Liu Wen sitting on grass outdoors holding a black handbag for Ferragamo Spring 2025 ad campaign photographed by Juergen Teller

Ferragamo Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

liu wenliu wen modelmodel holding handbagblack handbagblack outfitasian woman smilingwoman sitting on grass

Description

This portrait from the Ferragamo Spring 2025 ad campaign features model Liu Wen seated outdoors on a lawn surrounded by lush greenery and palm foliage. Photographed by Juergen Teller, she wears a black long-sleeve top and matching skirt with strappy black heels, while holding a structured black handbag across her lap. Direct natural sunlight illuminates the scene, casting soft shadows across the grassy ground. White typography at the top and bottom edge displays the brand name Ferragamo and Firenze. The overall composition highlights natural textures and direct outdoor lighting.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Garden

Context

Advertising Campaign