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ProjectSpring 2025 Ad Campaign
Liu Wen holding a large taupe leather shoulder bag for Ferragamo Spring 2025 ad campaign, photographed by Juergen Teller.

Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

liu wenliu wen modelingmodel liu wenferragamo shoulder bagtaupe leather shoulder bagleather shoulder bagshoulder bagasian woman modelingasian womanwoman modeling

Description

Liu Wen stars in the Spring 2025 ad campaign for Ferragamo, photographed by Juergen Teller. The campaign features creative direction by Maximilian Davis and Ferdinando Verderi, with styling by Lotta Volkova. Set against a classical interior backdrop at Villa Mangiacane, the model wears a black long-sleeve top with light leggings and ribbon-tied heels while carrying a large taupe leather shoulder bag. Hair was styled by Virginie Pinto Moreira and makeup by Thom Walker.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Nude / Sand (30%)
Burgundy (30%)

Background

Set-dressed

Context

Advertising Campaign