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  • ·Ferragamo Spring 2025 campaign editorial by Juergen Teller
BrandFerragamo
ProjectSpring 2025 Ad Campaign
Liu Wen wearing a cut-out patterned coat and red heels holding a black handbag against a pink wall for Ferragamo.

Ferragamo Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

liu wenliu wen posingwoman in cut out coatcut out coattrench coatblack handbagleather handbagred shoespointed heel shoes

Description

Liu Wen poses against a weathered pink wall for the Ferragamo Spring 2025 ad campaign, photographed by Juergen Teller. The model wears a distinctive laser-cut patterned trench coat with a matching belt, striking red pointed-heel shoes, and cradles a soft black leather handbag with a gold-tone chain strap. Large white typography reading FERRAGAMO spans the top of the frame, with FIRENZE printed at the bottom right. Natural daylight illuminates the scene, highlighting the textures of the stone pavement and the warm plaster wall in the background.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (50%)
Jet Black (30%)
Crimson (20%)

Context

Advertising Campaign