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  • ·Ferragamo Spring 2025 campaign ribbon shoes by Juergen Teller
BrandFerragamo
ProjectSpring 2025 Ad Campaign
Close-up of legs wearing pale pointed flats with crisscrossed satin pink ribbon ties against a mottled wall

Ferragamo Spring 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Juergen Teller
Juergen TellerPhotographer
Dovile Drizyte
Dovile DrizyteCreative Partner
Claudia Campana
Claudia CampanaModels
Liu Wen
Liu WenModels
Naoki Sumiya
Naoki SumiyaModels
Diogo Gomes
Diogo GomesModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Pinto Moreira
Virginie Pinto MoreiraHair
Thom Walker
Thom WalkerMakeup
Sylvie Macmillan
Sylvie MacmillanManicurist
Villa Mangiacane
Villa MangiacaneLocation
Tuscany
TuscanyLocation

Tags

ribbon tied flatspointed flatspink ribbon shoessatin ribbon tiesflats with ribbonsleather flatsshoesribbons

Description

This vertical advertising image for the Ferragamo Spring 2025 campaign features a close-up shot of model Liu Wen's legs wearing pale pointed-toe flats secured with long, crisscrossing pink satin ribbons tied up the calves. The composition focuses on the footwear against a textured, neutral mottled background. Bold white sans-serif text is overlaid at the top and bottom of the frame, reading FIRENZE and FERRAGAMO. The lighting is bright and even, highlighting the smooth texture of the leather shoes and the soft sheen of the satin ribbons.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Off-White (60%)
Blush (40%)

Background

Marble Texture

Context

Advertising Campaign