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  • ·Fendi Fur Atelier Spring 2024 Ad Campaign by Craig McDean
BrandFendi
Project"Fur Atelier" Spring 2024 Ad Campaign
Model Aylah Peterson wearing a pale green fur vest and olive leather boots holding a brown handbag against a grey backdrop

Fendi "Fur Atelier" Spring 2024 Ad Campaign 2024

Associated creatives

Kim Jones
Kim JonesFendi Creative Director
Karl Bolander
Karl BolanderCreative Director
Ronnie Cooke-Newhouse
Ronnie Cooke-NewhouseArt Director
Craig McDean
Craig McDeanPhotographer
Aylah Peterson
Aylah PetersonModel
Rae Boxer
Rae BoxerStylist
Ryan Mitchell
Ryan MitchellHair
Siddhartha Simone
Siddhartha SimoneMakeup

Tags

woman wearing fur vestwoman wearing furfur vestwoman holding handbaghandbaggreen fur vestbrown handbagleather bootsolive leather bootswoman in leather bootsaylah peterson

Description

This fashion advertising campaign image for Fendi features model Aylah Peterson posing against a seamless grey backdrop. She wears a pale green sleeveless fur vest belted at the waist over matching garments and tall olive green leather boots. A structured brown handbag is carried in her right hand, complemented by layered bracelets on her wrist. The lighting is clean and even, highlighting the rich textures of the fur and leather garments. The shoot was directed by Kim Jones, Karl Bolander, and Ronnie Cooke-Newhouse, with photography by Craig McDean, styling by Rae Boxer, hair by Ryan Mitchell, and makeup by Siddhartha Simone.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Sage (50%)
Espresso (30%)
Caramel (20%)

Background

Grey Seamless

Context

Advertising Campaign