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BrandFendi
Project"Fur Atelier" Spring 2024 Ad Campaign
Model wearing a tan leather cut-out jacket and Fendi fur hat against a grey backdrop

Fendi "Fur Atelier" Spring 2024 Ad Campaign 2024

Associated creatives

Kim Jones
Kim JonesFendi Creative Director
Karl Bolander
Karl BolanderCreative Director
Ronnie Cooke-Newhouse
Ronnie Cooke-NewhouseArt Director
Craig McDean
Craig McDeanPhotographer
Aylah Peterson
Aylah PetersonModel
Rae Boxer
Rae BoxerStylist
Ryan Mitchell
Ryan MitchellHair
Siddhartha Simone
Siddhartha SimoneMakeup

Tags

model in tan leather jackettan leather jacketleather jacketfur bucket hatfendi fur hataylah peterson

Description

Photographed by Craig McDean for Fendi, model Aylah Peterson poses in the "Fur Atelier" Spring 2024 ad campaign. She wears a tan laser-cut leather jacket with a botanical motif over a ribbed turtleneck, paired with a matching fur bucket hat featuring the Fendi logo. The studio portrait is styled by Rae Boxer with hair by Ryan Mitchell and makeup by Siddhartha Simone under the creative direction of Kim Jones, Karl Bolander, and Ronnie Cooke-Newhouse. The neutral colour palette and clean grey backdrop highlight the intricate textures and craftsmanship of the garments.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Camel (70%)
Chocolate (30%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign