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BrandFendi
Project"Fur Atelier" Spring 2024 Ad Campaign
Model Aylah Peterson wearing a black fur jacket and holding a brown handbag for Fendi Spring 2024 campaign

Fendi "Fur Atelier" Spring 2024 Ad Campaign 2024

Associated creatives

Kim Jones
Kim JonesFendi Creative Director
Karl Bolander
Karl BolanderCreative Director
Ronnie Cooke-Newhouse
Ronnie Cooke-NewhouseArt Director
Craig McDean
Craig McDeanPhotographer
Aylah Peterson
Aylah PetersonModel
Rae Boxer
Rae BoxerStylist
Ryan Mitchell
Ryan MitchellHair
Siddhartha Simone
Siddhartha SimoneMakeup

Tags

woman in dark fur jacketdark fur jacketfur jacketbrown handbagwoman holding handbagblonde womanmodel

Description

Fendi Fur Atelier Spring 2024 ad campaign image featuring model Aylah Peterson photographed by Craig McDean. The model stands against a neutral studio backdrop, wearing a dark fur jacket over dark trousers. She holds a structured brown embossed handbag in her right hand. The image is lit with clean studio lighting, highlighting the textures of the apparel and accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Caramel (40%)

Background

Grey Seamless

Context

Advertising Campaign