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BrandFendi
Project"Fur Atelier" Spring 2024 Ad Campaign
Model Aylah Peterson wearing a white spotted fur coat and knee-high boots against a grey seamless studio backdrop.

Fendi "Fur Atelier" Spring 2024 Ad Campaign 2024

Associated creatives

Kim Jones
Kim JonesFendi Creative Director
Karl Bolander
Karl BolanderCreative Director
Ronnie Cooke-Newhouse
Ronnie Cooke-NewhouseArt Director
Craig McDean
Craig McDeanPhotographer
Aylah Peterson
Aylah PetersonModel
Rae Boxer
Rae BoxerStylist
Ryan Mitchell
Ryan MitchellHair
Siddhartha Simone
Siddhartha SimoneMakeup

Tags

model in spotted fur coatspotted fur coatfur coataylah petersonwhite woman walkingwhite womanwoman walking

Description

Fendi presents its Fur Atelier Spring 2024 advertising campaign, photographed by Craig McDean with creative direction by Karl Bolander. Model Aylah Peterson is captured against a neutral grey seamless background, wearing a statement white and black spotted fur coat paired with tall dark leather boots and a fitted head covering. The clean, studio-lit composition highlights the rich texture and voluminous silhouette of the outerwear piece, styled by Rae Boxer.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign