Fendi "Fur Atelier" Spring 2024 Ad Campaign 2024

Description

This fashion campaign image for Fendi's "Fur Atelier" Spring 2024 collection was photographed by Craig McDean with creative direction by Karl Bolander and art direction by Ronnie Cooke-Newhouse. Model Aylah Peterson is captured walking mid-stride against a solid grey studio seamless background. She wears a structured plum-coloured fur coat featuring diagonal stripe detailing and a belted waist, paired with dark brown leather knee-high boots. The styling was handled by Rae Boxer, with hair by Ryan Mitchell and makeup by Siddhartha Simone. The clean studio composition highlights the rich textures of the luxury outerwear with polished lighting.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign