H&M Claudio Goncalves for H&M 2025

Description

This striking fashion campaign editorial for H&M features model Claudio Goncalves captured mid-air in a dynamic leaping pose. He wears a dark long-sleeve shirt paired with loose-fitting trousers and dark dress shoes. The monochromatic aesthetic emphasizes form and movement against a neutral, textured studio backdrop. Soft lighting gently sculpts the figure, creating subtle shadows and highlights across the textured surfaces. Daniel Archer photographed the project with art direction by Laura Carless.

Style

Editorial, Vertical, Monochrome, Earthy

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign