H&M Claudio Goncalves for H&M 2025

Description

This monochrome fashion portrait features model Claudio Goncalves for H&M, captured by photographer Daniel Archer with art direction by Laura Carless. The subject is captured mid-stride in a dynamic pose, dressed in a long-sleeved dark top, dark trousers, and dark leather shoes while holding a dark folio handbag. The lighting is soft and directional against a neutral studio backdrop, highlighting the clean lines of the styling. The composition is vertical, emphasizing movement and form.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign