Brand
ProjectClaudio Goncalves for H&M

H&M Claudio Goncalves for H&M 2025
Associated creatives
Tags
Description
This fashion portrait features model Claudio Goncalves styled for an H&M campaign shot by photographer Daniel Archer with art direction by Laura Carless. The subject stands in a full-length pose wearing a tailored grey blazer, a zipped knit sweater, and matching trousers, paired with dark shoes. The monochrome-toned studio lighting highlights the textures of the garments and creates soft shadows against a minimal background.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Charcoal (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Lookbook
