H&M
Claudio Goncalves for H&M
Brand
ProjectClaudio Goncalves for H&M
Date
Jan 2025
Description
This fashion editorial for H&M spotlights the brand's latest menswear collection through a series of dynamic studio portraits. Featuring model Claudio Goncalves, the campaign leans into a minimalist aesthetic, utilizing desaturated tones and monochrome palettes to emphasize the clean lines and textures of the tailored garments. Photographer Daniel Archer and art director Laura Carless employ soft, directional lighting to sculpt form and movement across a neutral, textured backdrop. The series captures a range of silhouettes, from relaxed knitwear to structured suits, rendered with an analogue feel and a consistent focus on contemporary tailoring.
Style
Editorial, Vertical
Industries
High Street Fashion
Color
Jet Black
Background
Grey Seamless
Context
Lookbook
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