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Brand
H&M
ProjectClaudio Goncalves for H&M
Model in a black suit leaning against a textured backdrop for an H and M project

H&M Claudio Goncalves for H&M 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Laura Carless
Laura CarlessArt Director
Claudio Goncalves
Claudio GoncalvesModel

Tags

black suitman in black suitblack suit fashionmodel in black suitblack jacketblack trousersblack shirt

Description

This fashion portrait features model Claudio Goncalves wearing a black suit and dark shirt while leaning against a neutral, textured fabric backdrop. Captured for H&M with photography by Daniel Archer and art direction by Laura Carless, the image employs a moody, desaturated color grading with soft directional lighting. The full-length vertical composition highlights clean tailoring and contemporary menswear styling.

Style

Editorial, Vertical, Desaturated

Industries

Menswear

Color

Jet Black (90%)

Background

Fabric Texture

Context

Lookbook