H&M Claudio Goncalves for H&M 2025

Description

This monochromatic fashion image features model Claudio Goncalves leaning against a textured wall in a dark suit for H and M. Photographed by Daniel Archer with art direction by Laura Carless, the portrait captures a serene expression with the subject's head tilted back and eyes closed. The muted, desaturated color grading emphasizes the tailored lines of the jacket and trousers. Soft lighting creates subtle shadows along the architectural backdrop.

Style

Editorial, Vertical, Desaturated, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign, Lookbook