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Brand
H&M
ProjectClaudio Goncalves for H&M
Profile portrait of a man wearing a dark crewneck sweater holding a dark leather clutch for H&M

H&M Claudio Goncalves for H&M 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Laura Carless
Laura CarlessArt Director
Claudio Goncalves
Claudio GoncalvesModel

Tags

man in dark sweaterman holding leather clutchblack man profile portraitman in dark sweater holding clutchblack man profiledark sweaterleather clutchblack man

Description

This fashion portrait from the Claudio Goncalves for H&M project features a profile view of a male model holding a dark leather clutch. He wears a dark crewneck sweater with a white collar visible underneath against a neutral textured studio background. The lighting is soft and directional, highlighting the clean silhouette and textures of the garments. The image conveys a refined, minimalist aesthetic typical of contemporary fashion campaigns.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign