Brand
ProjectClaudio Goncalves for H&M

H&M Claudio Goncalves for H&M 2025
Associated creatives
Tags
Description
This fashion portrait for H&M features a male model seated and posing in a textured grey long-sleeve polo sweater paired with light trousers. The image is captured in a clean studio setting against a neutral seamless background with soft, even lighting that emphasizes the knit fabric. The composition employs a low camera angle looking up at the subject, highlighting his thoughtful expression. The minimalist aesthetic and monochrome-leaning tone focus attention entirely on the garment textures and tailoring.
Style
Vertical, Commercial, Desaturated
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Charcoal (60%)
Off-White (40%)
Background
Grey Seamless
Context
Lookbook
