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Brand
H&M
ProjectClaudio Goncalves for H&M
Black man seated in a dark chair wearing a grey sweater, light trousers, and black leather shoes against a grey background.

H&M Claudio Goncalves for H&M 2025

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Laura Carless
Laura CarlessArt Director
Claudio Goncalves
Claudio GoncalvesModel

Tags

black man seated in chairblack man seatedblack manman seated in chairman seatedgrey knit sweatergrey sweaterlight grey trouserstrousersblack leather shoesleather shoes

Description

A striking fashion portrait featuring a Black man seated in a dark armchair, captured against a neutral grey studio background. The subject wears a textured grey knit sweater paired with wide-leg light grey trousers and polished black leather dress shoes. The lighting is soft and even, highlighting the clean lines of the tailoring and the relaxed pose. Daniel Archer served as photographer with art direction by Laura Carless for H&M.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Medium Grey (50%)
Jet Black (30%)

Background

Grey Seamless

Context

Lookbook