Brand
ProjectClaudio Goncalves for H&M

H&M Claudio Goncalves for H&M 2025
Associated creatives
Tags
Description
This black and white fashion editorial image for H&M features a male model captured mid-jump in a dynamic pose. He is dressed in dark trousers, a matching dark top, and chunky black leather shoes. The composition uses a vertical framing with soft, directional studio lighting against a neutral grey seamless backdrop. The shot was photographed by Daniel Archer with art direction by Laura Carless.
Style
Editorial, Vertical, Desaturated, Clean
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Grey Seamless
Context
Lookbook
