BrandBOSS
ProjectFall 2023 Ad Campaign

BOSS Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Patrick Mahomes is featured in this portrait for the BOSS Fall 2023 ad campaign, photographed by Mikael Jansson with creative direction by Trey Laird and Team Laird. He is seated on a stool while wearing a grey ribbed turtleneck sweater, a dark overcoat, dark grey trousers, and loafers. The studio set features draped grey fabric backdrops and industrial concrete elements, creating a moody and tactile environment. Soft directional lighting highlights the textures of the knitwear and outerwear.
Style
Editorial, Horizontal, Moody, Raw
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Medium Grey (30%)
Jet Black (20%)
Background
Textured Backdrop
Context
Advertising Campaign



