BOSS Fall 2023 Ad Campaign 2023

Description

Tennis player Matteo Berrettini stands in a relaxed lean against a textured architectural concrete wall divided by a polished vertical metal strip. He wears an oversized light grey pinstriped double-breasted suit paired with an untucked, layered white dress shirt and dark dress shoes. The composition is framed horizontally with soft, diffused studio lighting highlighting the tailored texture of the garment and the matte finish of the concrete background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

Concrete Texture

Context

Advertising Campaign