BOSS Fall 2023 Ad Campaign 2023

About

This portrait features singer and model Maluma photographed by Mikael Jansson for the BOSS Fall 2023 ad campaign, with creative direction by Trey Laird and agency production by Team Laird. The subject is captured leaning against a textured grey concrete pillar in a studio setting, wearing a black bomber jacket with distinct textured sleeves and dark trousers. He wears his hair in cornrows and sports a trimmed beard, looking directly at the camera with a composed expression. The lighting is soft and directional, highlighting the fabric details and the matte texture of the background elements.