BOSS Fall 2023 Ad Campaign 2023

About

Lee Minho appears in the Fall 2023 ad campaign for BOSS, captured by photographer Mikael Jansson with creative direction by Trey Laird and agency support from Team Laird. The subject is seated on a raised platform draped in heavy grey fabric, wearing a structured light grey patterned suit over a crisp white button-down shirt and black chunky-soled shoes. The studio environment features dramatic monochrome drapery and stark contrasting black panels, creating a moody and polished aesthetic. The composition highlights precise tailoring and refined textures against an industrial studio backdrop.