BrandBOSS
ProjectFall 2023 Ad Campaign

BOSS Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Musician and model Maluma poses for the BOSS Fall 2023 advertising campaign photographed by Mikael Jansson with creative direction by Trey Laird. He wears an oversized, tailored double-breasted suit jacket with vertical pinstripes over a matching button-down shirt and relaxed wide-leg trousers. Leaning casually against a concrete-textured wall, the composition is flanked by draped heavy fabric curtains under soft studio lighting, creating a refined monochromatic grey palette.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Soft Light
Industries
Menswear
Color
Medium Grey (90%)
Background
Textured Backdrop
Context
Advertising Campaign



