BOSS Fall 2023 Ad Campaign 2023

Description

This striking portrait features professional athlete and model Matteo Berrettini seated on a rustic wooden stool, dressed in a sharply tailored dark suit, matching shirt, and an overcoat draped over his shoulders. The scene is set against a moody background of voluminous, heavy grey drapes and weathered concrete walls, creating an atmospheric, theatrical environment. The lighting is soft and directional, highlighting the rich textures of the wool fabric and the polished sheen of his leather dress shoes. Photographed by Mikael Jansson with creative direction by Trey Laird for the BOSS Fall 2023 ad campaign, the composition balances structured tailoring with dramatic staging.

Style

Editorial, Vertical, Moody, Clean

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed, Sports Venue

Context

Advertising Campaign