BOSS Fall 2023 Ad Campaign 2023

Description

Actor Lee Minho models a monochromatic camel ensemble for the BOSS Fall 2023 advertising campaign, creative directed by Trey Laird and photographed by Mikael Jansson. Seated on a weathered wooden stool, he wears a camel tailored overcoat draped over his shoulders, a matching tailored jacket, half-zip knitwear, pleated trousers, and clean white sneakers. The studio environment features draped grey fabric, raw concrete walls, a tall reflective panel, and a coarse textured runner rolled out across the floor. Diffused soft studio lighting illuminates the layered textures of wool, knitwear, and industrial backdrop elements.

Style

Commercial, Square, Clean

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign