BOSS Fall 2023 Ad Campaign 2023

About

Actor Lee Minho models a monochromatic camel ensemble for the BOSS Fall 2023 advertising campaign, creative directed by Trey Laird and photographed by Mikael Jansson. Seated on a weathered wooden stool, he wears a camel tailored overcoat draped over his shoulders, a matching tailored jacket, half-zip knitwear, pleated trousers, and clean white sneakers. The studio environment features draped grey fabric, raw concrete walls, a tall reflective panel, and a coarse textured runner rolled out across the floor. Diffused soft studio lighting illuminates the layered textures of wool, knitwear, and industrial backdrop elements.