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  • ·BOSS Fall 2023 Ad Campaign with Gigi Hadid
BrandBOSS
ProjectFall 2023 Ad Campaign
Gigi Hadid leaning against a concrete pillar wearing a white textured fleece coat and matching trousers for BOSS Fall 2023.

BOSS Fall 2023 Ad Campaign 2023

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Mikael Jansson
Mikael JanssonPhotographer
Naomi Campbell
Naomi CampbellModels
Maluma
MalumaModels
Lee Minho
Lee MinhoModels
Gigi Hadid
Gigi HadidModels
Khaby Lame
Khaby LameModels
Matteo Berrettini
Matteo BerrettiniModels
Patrick Mahomes
Patrick MahomesModels
and Suki Waterhouse
and Suki WaterhouseModels

Tags

gigi hadidgigi hadid posingwoman wearing fleece coatwhite fleece coatfleece coatwhite turtleneckwhite trouserswoman leaning on pillar

Description

Gigi Hadid poses for the BOSS Fall 2023 ad campaign, photographed by Mikael Jansson under the creative direction of Trey Laird. She leans against a textured concrete pillar next to a draped grey fabric backdrop, wearing an off-white fleece jacket over a matching turtleneck and trousers. The composition employs a vertical framing style with soft, directional lighting that highlights the tactile fabrics of the wardrobe. The editorial tone captures a sophisticated monochromatic aesthetic characteristic of the brand's seasonal collection.

Style

Editorial, Vertical, Earthy, Clean

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Cream (30%)

Background

Garage

Context

Advertising Campaign