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ProjectBrand Identity
Billboard displaying Back Market advertising on a train platform with a train visible in the background

Brand Identity 2020

Associated creatives

Koto
KotoGraphic Design

Tags

billboard advertisementbillboardadvertisementBack Market billboardBack Markettypographygraphic designman in sunglassesman wearing sunglassesshirtless mansunglasses

Description

This graphic design image features a billboard advertisement for Back Market positioned on a train station platform with a train passing in the background. The billboard displays the brand identity with bold serif typography stating Relove the preloved, alongside promotional pricing for refurbished electronics and circular badges. The right side of the advertisement showcases a shirtless man wearing sunglasses and headphones outdoors. The overall composition highlights the Out of Home advertising campaign created by graphic design agency Koto for the Brand Identity project.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

E-commerce Platforms

Color

Pure White (50%)
Jet Black (50%)

Background

Transport Hub

Context

Out of Home (OOH)