Back Market Brand Identity 2020

Description

This animated motion design video showcases the brand identity for Back Market, created by Koto. The visual features various playful black and white stickers with quirky characters, icons, and bold typography floating dynamically across a vibrant turquoise background. The animation incorporates smooth sticker peel-in effects, highlighting humorous messaging and circular emblem badges. The clean graphic style emphasizes modern digital branding principles with high contrast and minimalist aesthetic choices.