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ProjectBrand Identity
Urban pillar wrapped in black and yellow patterned posters with typography set outdoors near tram tracks and city street

Brand Identity 2020

Associated creatives

Koto
KotoGraphic Design

Tags

branded poster pillarposter pillarbranded pillartypographic postertypography posterblack and yellow postersblack postersyellow postersBack Market brandingBack Market poster

Description

This outdoor photograph captures a large cylindrical urban pillar wrapped entirely in striking black and yellow graphic posters for the Back Market brand identity campaign, designed by Koto. The bold typography features repeating slogans such as Bought. Smashed. Fixed. Bought. Repeat. alongside circular vector emblems and illustrations. The pillar stands prominently on a concrete platform between active tram tracks, with a bustling city street, car traffic, and pedestrians visible in the background under an overpass. The composition uses natural daylight and a balanced horizontal framing to emphasize the vibrant print design against the muted urban environment.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

E-commerce Platforms

Color

Golden Yellow (50%)
Jet Black (50%)

Background

Street

Context

Out of Home (OOH)