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BrandBack Market
ProjectBrand Identity
Back Market brand identity design featuring white logo and playful graphic stickers on black background

Back Market Brand Identity 2020

Associated creatives

Koto
KotoGraphic Design

Tags

back market logoback market brand identitybrand identity designgraphic design

Description

Graphic design showcase for the Back Market brand identity created by Koto. The composition features the central Back Market logo in crisp white against a solid black background. Surrounding the central wordmark are numerous playful, vector-style stickers and badges in white, mint green, and purple outline styles. The icons and text elements include illustrative characters, globes, and slogans rendered with a bold graphic aesthetic.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Color

Pure White (60%)
Mint (20%)
Lavender (20%)

Background

Solid Colour

Context

Advertising Campaign