Back Market Brand Identity 2020

Description

An outdoor billboard advertisement for Back Market displaying bold black serif typography against a white background, mounted on an exposed brick wall above a paved street. The headline reads Designed by Apple in California, Smashed by Fred in Berlin, Refurbished by Camille in Bonn, and Reloved by Ray in Hamburg, accompanied by small photographic inserts, a playful purple character illustration, and the Back Market logo. The composition is horizontally framed with natural daylight casting shadows across the lower brickwork and pavement.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Industries

E-commerce Platforms

Color

Background

Street

Context

Out of Home (OOH)