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  • ·Running on Paris Time campaign billboard for Four'N Twenty
Brand
Four'N Twenty
ProjectRunning on Paris Time
An out-of-home advertising billboard displayed above escalators showing a tattooed man resting on another person in a tattoo parlor.

Four'N Twenty Running on Paris Time 2024

Associated creatives

TBWA Agency
TBWA AgencyCreative Agency
Harrison Webster
Harrison WebsterCreative Director
Max Reed
Max ReedCreative Director
Photoplay Photography
Photoplay PhotographyProduction Company
Sarah Adamson
Sarah AdamsonPhotographer
Capturelab
CapturelabRetouching Company

Tags

advertising billboardbillboardout of home advertisingtransit advertisingcampaign billboard

Description

This outdoor advertising photograph captures a large horizontal billboard installed above a public transit escalator system, showcasing the Running on Paris Time campaign for Four'N Twenty. The advertisement features two men in a tattoo parlor setting, accompanied by bold typography and the Australian Olympic team branding. Below the display, commuters move along escalators captured with a motion-blurred effect, emphasizing the busy transit environment. The creative direction by Harrison Webster and Max Reed, with photography by Sarah Adamson and agency support from TBWA, highlights urban out-of-home media placement.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Golden Yellow (30%)
Charcoal (30%)
Jet Black (40%)

Background

Carpark

Context

Out of Home (OOH)