Back Market Brand Identity 2020

Description

A large vertical black billboard is mounted to the exterior corner of an older urban residential building. The billboard features bold white typography reading No need for new alongside branding for Back Market and an illustration of a smartphone. The surrounding city architecture includes multi-story brick facades, repetitive window columns, and classic metal fire escapes. The lighting is bright and even daylight, highlighting the contrast between the dark advertising banner and the lighter stone and masonry of the building.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Color

Background

Residential Building

Context

Out of Home (OOH)