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Shiseido 30 2025

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Shiseido's 30-second campaign for its foundation line focuses on tactile, intimate portraiture. The film captures natural skin textures and subtle cosmetic applications, set against coastal interior architecture to maintain a high-end, minimalist aesthetic. Utilizing soft, natural light, the commercial emphasizes a clean, live-action technique that highlights product placement alongside the models. Sound design and music composition for the project were provided by MAS-Music and Strategy.

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