rhode Skin: Rhode Peptide Eye Prep Campaign
Brand
Date
Oct 2025
Description
The Rhode Peptide Eye Prep campaign for rhode Skin focuses on the brand's latest skincare innovation, featuring models Hyunjoo Hwang and Abuk Manyang Adeer in an urban setting. Photographed by Cornelius Kaess with art direction by Hailey Bieber, the campaign channels a clean, documentary aesthetic using natural light and analogue film techniques. The imagery utilizes the city street as a backdrop, set against architectural pillars and stone textures. The styling, managed by Joey George for hair and Tayler Treadwell for makeup, complements the skincare focus with a raw, editorial approach that highlights the product against a backdrop of high-contrast shadows and hard light.
Style
Vertical
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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