Plant Milk
ProjectPlant Milk
Date
Jun 2026
Description
Dove’s Plant Milk campaign captures the moisturizing properties of their latest body care line through a series of commercial videos. Produced by GREATERGOOD, the project centers on the visual interplay between fresh, raw ingredients like coconut, lychee, and berries and the creamy, lather-rich texture of the product. Featuring a diverse cast, the films utilize clean studio lighting and minimalist art direction to spotlight the skincare range. The aesthetic leans into a high-speed, live-action technique to highlight product movement, complemented by playful typography and vibrant overlays that reinforce the brand's approach to plant-based cleansing.
Style
Vertical, Commercial, Clean
Industries
Skincare
Color
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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