Dove
Plant Milk
Brand
ProjectPlant Milk
Date
Jun 2026
Description
Dove’s Plant Milk campaign introduces a new range of body care, focusing on nourishing ingredients like oat milk, citrus, and lychee. The commercial spots utilize live-action techniques, high-speed photography, and minimalist studio lighting to showcase the product's rich, creamy lather and texture. Produced by GREATERGOOD, the creative direction leans into a clean, bright aesthetic. The films pair diverse talent with playful typography and macro shots of botanical ingredients, emphasizing a polished approach to the brand’s plant-based, sulfate-free skincare line.
Style
Vertical, Commercial, Clean
Industries
Skincare
Color
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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