Dove Men+Care
The Chant - 90s
Brand
ProjectThe Chant - 90s
Date
May 2026
Description
Dove Men+Care leans into the intensity of personal preparation and communal passion in this 90-second campaign. The project tracks the daily grooming rituals of various men, pairing intimate bathroom moments with the raw energy of sports fans gathering to support their teams. Crafted by BBDO New York, the film utilizes a moody aesthetic and cinematic lighting to highlight textures like water splashes and haircutting details. The work transitions between solitary self-care and wide-angle crowd scenes, using a live-action technique to ground the narrative in authentic movement.
Style
Horizontal, Action, Cinematic, Moody
Industries
Haircare
Context
TVC / TV Commercial
Associated creatives
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