Dove Men+Care

May 2026

Dove Men+Care presents The Chant, a 90-second commercial spot that explores the intersection of personal grooming and fan dedication. The film documents the daily rituals of diverse men, transitioning from intimate moments of morning preparation to the high-energy environment of stadium crowds. Developed by agency BBDO New York, the campaign leans into a cinematic aesthetic. Through the use of live-action technique, the narrative balances quiet, detailed shots of bathroom routines with the large-scale intensity of fans uniting in a sports setting. The moody visual tone ties these disparate scenes together, focusing on the preparation involved in both personal care and collective support.

Horizontal, Action, Cinematic, Moody

Haircare

TVC / TV Commercial