Olaplex
Olaplex Shape Set
Brand
ProjectOlaplex Shape Set
Date
Sep 2026
Description
The Olaplex Shape Set campaign centers on a series of commercial beauty portraits and product-focused shots that highlight hair texture and performance. The imagery employs clean studio lighting and minimalist backgrounds to emphasize the sleek styling and product application. Photographer Johnson Lui captures the range through both macro detail and portraiture, with hair styling by Dre Demry Sanders and fashion editing by Dianna Lunt. Makeup artist Laramie complements the aesthetic, utilizing soft light and a polished, professional approach to frame the haircare line.
Style
Horizontal, Commercial, Clean
Industries
Haircare
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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