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·2026
·Olaplex Shape Set

Overhead top-down view of a Black person with dark coily hair wearing a black top against a plain white background.

Close-up of a person with dark layered hair beside an Olaplex hairspray bottle against a light background with promotional text

Close-up portrait of a woman with sculpted blonde hair, a circular baby hair curl on her cheek, and a silver earring.

Close-up split view of a model with sleek hair and an Olaplex hair product bottle against a dark background

Close-up portrait of a woman with dark layered hair wearing a light blazer against a white background

Olaplex Olaplex Shape Set 2026

About

The Olaplex Shape Set campaign centers on a series of commercial beauty portraits and product-focused shots that highlight hair texture and performance. The imagery employs clean studio lighting and minimalist backgrounds to emphasize the sleek styling and product application. Photographer Johnson Lui captures the range through both macro detail and portraiture, with hair styling by Dre Demry Sanders and fashion editing by Dianna Lunt. Makeup artist Laramie complements the aesthetic, utilizing soft light and a polished, professional approach to frame the haircare line.