Posh Duo
Horseback Posh
Brand
ProjectHorseback Posh
Date
Mar 2026
Description
Posh Duo presents Horseback Posh, a commercial campaign for their haircare and beauty range. The project centers on a series of atmospheric vignettes featuring two riders on a coastline, juxtaposing the motion of horseback riding with static product shots of the brand's hair and beard wax stick. The execution relies on a cinematic black-and-white aesthetic, utilizing live-action technique to capture the high-contrast textures of ocean spray and formal attire. The agency and production were both handled by True Gent.
Style
Vertical, Commercial, Cinematic, Monochrome
Industries
Haircare
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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