Posh Duo’s Horseback Posh commercial introduces the brand’s hair and beard wax stick through a series of atmospheric vignettes. The campaign leans into a cinematic aesthetic, featuring a man and woman on horseback set against a sandy, twilight coastline.
Produced by True Gent, the project uses monochrome live-action techniques to emphasize the interplay of textures between the ocean spray and the product packaging. The narrative juxtaposes wide, silhouetted shots of equestrian movement with macro-focused detail of the grooming product on wet stone.
