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Posh Duo: Horseback Posh

Date

Mar 2026

Description

Posh Duo’s Horseback Posh commercial introduces the brand’s hair and beard wax stick through a series of atmospheric vignettes. The campaign leans into a cinematic aesthetic, featuring a man and woman on horseback set against a sandy, twilight coastline. Produced by True Gent, the project uses monochrome live-action techniques to emphasize the interplay of textures between the ocean spray and the product packaging. The narrative juxtaposes wide, silhouetted shots of equestrian movement with macro-focused detail of the grooming product on wet stone.

Style

Vertical, Commercial, Cinematic, Monochrome

Industries
Color
Jet Black
Pure White
Background

Sandy Beach

Context

Advertising Campaign, Brand Film / Corporate Video

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