Various Campaigns

Jun 2026

For the launch of the Olaplex No. 7 Shine Serum Oil Mist, the creative team has delivered a campaign that leans into the aspirational intersection of haircare and high-end beauty, emphasizing vitality through a series of sun-drenched visuals. By prioritizing a bright, clean aesthetic, the project successfully bridges the gap between commercial product clarity and editorial lifestyle storytelling. Photographer Ricardo Ramos centers the work on the interplay of radiant skin and glossy, voluminous hair, utilizing natural light to capture a sense of effortless vitality that feels both authentic and aspirational. The creative vision is bolstered by the precise work of hair stylist Dre Demry Sanders, whose contribution ensures the product benefit of weightless shine is front and center. Meanwhile, makeup artist Allie Smith complements the look with a fresh, glowing complexion that harmonizes with the coastal, outdoor settings. The campaign transitions seamlessly from beachside lifestyle portraits to the deliberate minimalism of a studio strobe environment, where the product is isolated against a high-key background to emphasize its golden, rich texture. Through the lens of fashion editor and stylist Paul Frederick, the visual narrative remains cohesive, grounding the high-performance science of the serum in a relatable, vibrant reality that resonates across contemporary haircare and beauty marketing platforms.

Lifestyle, Commercial

Natural light

Haircare, Beauty