Olaplex

Jun 2026

Capturing the radiant essence of healthy hair, the latest campaign for the Olaplex No. 7 Shine Serum Oil Mist serves as a masterclass in aspirational lifestyle photography. Set against a backdrop of sun-drenched coastal vistas, the imagery leans heavily into the warmth of the golden hour to emphasize the product's primary promise of transformative luminosity. Through the lens of photographer Ricardo Ramos, the campaign trades clinical product shots for a candid, breezy narrative that positions hair care as a vital component of a premium summer aesthetic. The visual story relies on natural light to highlight the texture and vibrancy of the models' hair, while the styling by Paul Frederick and deliberate hair artistry from Dre Demry Sanders ground the visuals in an effortless, high-end commercial reality. Makeup artist Allie Smith complements the sun-kissed atmosphere with a fresh, dewy palette that echoes the light-reflecting quality of the mist itself. By integrating clean typography and a relaxed, outdoor energy, the project moves away from static beauty advertising, opting instead for a dynamic approach that feels both authentic and aspirational. Featuring model Anisha Sandhu, the series successfully balances the technical performance of the haircare brand with the emotional appeal of a carefree, sun-soaked day, reinforcing the product as an essential accessory for achieving a brilliant, glossy finish in any environment.

Lifestyle, Commercial, Warm, Golden Hour

Typography, Natural light

Haircare, Beauty