Zara Hair
The Groomed Collection
Brand
ProjectThe Groomed Collection
Date
Jun 2026
Description
Zara Hair presents The Groomed Collection, a minimalist video project focusing on the interplay between texture and form. Directed and photographed by Ned Rogers, the campaign highlights a series of close-up portraits, each emphasizing individual grooming details and hair strands. Set against a clean white seamless backdrop, the work leans into monochrome aesthetics to isolate the subject matter. The production, supported by creative agency Baron & Baron, utilizes live-action technique to maintain a cinematic quality across the sequence.
Style
Vertical, Cinematic, Monochrome, Clean
Industries
Haircare
Background
White Seamless
Context
Advertising Campaign, Social Media / Short Form Video
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