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·2026
·Douglas Cosmetics Hair Generic Campaign

Close-up of a model's dark brown hair styled with colorful flat hair clips and crease-free setting clips behind the ear.

Close-up beauty portrait of East Asian model Chinchin Hsu with long black hair and freckles in a light yellow jacket.

Beauty portrait of model Chinchin Hsu with long wet dark hair wearing a powder blue structured top against a pale seamless backdrop.

Close-up of a woman with voluminous curly black hair holding a mint green Typebea leave-in hair treatment bottle near her face.

Close-up portrait of a woman with long wavy brown hair styled into a loose side braid against a pale solid background.

Close-up portrait of a woman with long wavy blonde hair wearing silver pendant necklaces against a muted blue studio backdrop.

Close-up beauty portrait of an East Asian woman with wet dark hair and natural skin against a light backdrop.

Model with long wavy hair in an off-white high-neck top and shorts seated on the floor leaning against a cream leather sofa.

Close-up view of slicked wet black hair styled sculpturally with a curved mint green wide-tooth comb against a light background.

Crumpled metallic silver Typebea hair treatment tube standing upside down on a teal green cap against a pale blue background.

Close-up portrait of an East Asian model with closed eyes, dewy textured skin, and wet black hair framing her face.

Close-up portrait of a woman with long wavy blonde hair wearing silver pendant necklaces against a solid blue background.

Close-up portrait of a model with voluminous wavy hair blowing outward against a pale studio backdrop.

Close-up portrait of a woman with wavy strawberry blonde hair looking directly forward against a pale backdrop.

Close-up portrait of a woman with long wavy brown hair looking directly forward against a soft grey background.

Douglas Cosmetics Douglas Cosmetics Hair Generic Campaign 2026

About

This haircare campaign for Douglas Cosmetics masterfully leans into editorial minimalism, prioritizing organic texture and the raw beauty of natural hair over artificial intervention. Through a series of tight, intimate portraits and focused macro shots, the project explores the interplay between high-end product efficacy and authentic human features. Photographer Laura Palm employs consistently soft, diffused lighting and a restrained, neutral color palette to create a cohesive visual narrative that highlights skin texture, visible freckles, and the precise, architectural styling of hair. By featuring models including Chinchin Hsu, Sasha Konograeva, and Shahed Elnakhlawy, the imagery celebrates a diverse array of hair types, from high-shine wet looks and voluminous curls to sophisticated, sculpted waves. The artful integration of accessories—such as matte hair clips and amber-toned pins—adds a tactile, cinematic quality to the campaign, bridging the gap between salon-level professionalism and an accessible lifestyle aesthetic. With meticulous makeup artistry provided by Helge Branscheidt and Nina Park, the work maintains a refreshing, dewy clarity. Whether capturing the sleek ripples of a wide-tooth comb or the effortless motion of wind-swept hair, the campaign channels a refined beauty language that feels both modern and timeless. The result is a compelling, polished portfolio that elevates hair grooming into a form of high-fashion expression, ensuring the product remains the sophisticated protagonist of every frame.