Rag & Bone
Rag & Bone's urban-polished ready-to-wear, tailoring and denim campaigns across fashion
Featured Rag & Bone projects
This week's top Rag & Bone projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rag & Bone · Rag & Bone SS '26
The Rag & Bone SS '26 campaign serves as a masterclass in editorial minimalism, stripping back the noise to focus on the interplay between form, function, and urban texture. Captured through the lens of photographer Nagi Sakai, the series leans into a crisp, neutral palette that highlights the brand's commitment to high-end tailoring and contemporary streetwear sensibilities. By utilizing a deliberate split-composition technique across the visuals, the project creates a dynamic dialogue between full-length lifestyle shots and intimate detail portraits. The execution channels a refined, modern aesthetic, emphasizing the structural integrity of raw denim, structured blazers, and layered knitwear. On-camera talent Cole Mohr and Waleska Gorczevski ground the collection, their presence softened by the natural light that permeates the studio environment, lending an organic quality to the otherwise precise framing. The cohesive visual language is bolstered by the precise styling of Roberto Di Cuia and Tatyana L Harkoff, whose work ensures the focus remains on the tactile details of the fabrics and accessories. With set design by Ian Salter providing a clean, architectural backdrop, the campaign feels both grounded and aspirational. Ultimately, this collection reflects the enduring spirit of the label, presenting a sophisticated, understated vision that resonates with the core values of modern luxury fashion houses while maintaining a sharp, commercial edge.
Project Rag & Bone · Rag & Bone FW 25
The Rag & Bone FW 25 fashion campaign highlights the brand's latest seasonal collection through a series of editorial and commercial studio portraits. Photographed by Nagi Sakai, the imagery focuses on sharp tailoring, textured layers, and minimalist compositions that emphasise the construction of the garments. The project leans into a desaturated palette and soft light to showcase both formal menswear and relaxed, everyday apparel. Featuring models Valentin Caron and Bonnie Panasenko, the campaign utilises clean studio backgrounds and dynamic poses to bridge the gap between lookbook functionality and high-fashion aesthetics. Styling efforts are supported by Blake Erik on hair and Michaela Bosch on makeup, capturing a consistent, modern visual language across the full collection.
Project Rag & Bone · Rag & Bone S/S 25 Men's Lookbook
The Rag & Bone Spring/Summer 2025 Men's Lookbook channels a documentary-style aesthetic, placing model Serge Rigvava within candid urban settings. Photographed by Ryan Brabazon, the collection is unified by a distinct analogue film influence, incorporating visible frame borders and grainy textures that lend an intimate, cinematic quality to the apparel. Designed by Robert Geller, the imagery oscillates between relaxed, sun-drenched outdoor portraiture and moody, flash-lit nighttime scenes. The editorial series leans into natural light and warm color grading, highlighting the layered, textured construction of the garments against the backdrop of city architecture.
Project Rag & Bone · Rag & Bone S/S 25 Women's Lookbook
The Rag & Bone Spring/Summer 2025 women's collection is presented through a series of editorial lookbook images that document the brand's latest designs against urban city backdrops. Shot on analogue film, the series leans into a street-style documentary aesthetic, utilizing natural light and visible film borders to create a textured, authentic feel. Photographer Ryan Brabazon captures model Clara Denison in a variety of city settings, ranging from residential sidewalk vignettes to pedestrian crosswalks. The visual narrative is supported by hair styling from Adlena and makeup by Ryo Kuramoto, who maintain a clean, understated aesthetic that complements the collection's focus on knitwear and tailored denim.
Project Rag & Bone · FW2024
The Rag & Bone FW2024 campaign captures a raw, cinematic look at metropolitan life, anchoring the collection in the grit and texture of the city. Photographed by Ryan Brabazon under the creative direction of Belle Krol, the imagery moves through urban landscapes, from sun-drenched crosswalks to nocturnal street corners. Fashion styling by Casey Conrad leans into authentic, layered tailoring—mixing pinstriped vests and textured cardigans with relaxed denim and rugged outerwear. By utilizing an analogue film aesthetic, the campaign emphasizes movement and candid realism, with natural light and deliberate framing creating a sense of tactile depth across every portrait and street-style study.
Project Rag & Bone · RAG & BONE SPRING ‘27 MENSWEAR COLLE ...
For the Rag & Bone Spring 2027 menswear collection, the brand leans into its signature ethos of refined utility and urban polish. Captured through the lens of photographer James Brodribb, the campaign functions as an elevated lookbook that masterfully balances contemporary minimalism with a distinctively lived-in ease. The series relies on soft, even natural light and studio strobe setups to illuminate the collection’s focus on high-quality fabrications, from structured suede and heathered cotton-blends to micro-check tailoring. Fashion editor and stylist Jay Massacret curates these ensembles with a meticulous eye for layering, where textures like distressed jackets and classic knitwear meet functional utility shorts and denim. The imagery eschews unnecessary artifice, favoring a clean, editorial minimalism that allows the collection’s monochromatic palettes and subtle pop-color accents to command attention. Model Mike Vasilakis anchors the visuals with a neutral, grounded presence, bringing a relaxed authority to each composition. By stripping away complex environments in favor of stark white walls and grey concrete, the project emphasizes the inherent drape and silhouette of the garments. Ultimately, the Spring 2027 presentation functions as a masterclass in modern menswear, emphasizing the versatility and quiet confidence that have become central to the Rag & Bone aesthetic, while maintaining a polished, commercial appeal.
Project Rag & Bone · Holiday 2026 – Pre-Spring 2027 Women ...
Rag & Bone continues its exploration of modern metropolitan dressing in its Holiday 2026 and Pre-Spring 2027 collection, a series of images that masterfully balance the heritage of luxury fashion houses with a pragmatic, contemporary sensibility. Captured with a lens that favors precision and clarity, photographer Hedi Stanton utilizes a blend of studio strobe and soft natural light to animate the collection’s focus on contrasting textures. The editorial portrait series features model Leila Goldkuhl, whose presence grounds the brand’s signature layering technique. Through these frames, the styling emphasizes the juxtaposition of materials, from glossy leather jackets and voluminous faux fur collars to structured plaid tailoring and raw, wide-leg denim. The campaign leans into an editorial aesthetic that feels both composed and accessible, moving away from high-concept artifice to spotlight the versatility of individual pieces. By utilizing a clean, neutral studio backdrop, the imagery draws the viewer’s attention to the fine details—the metallic hardware on bags, the pop of zebra-print footwear, and the nuanced color blocking of red and blue accents. Each shot serves as a testament to the brand's ability to evolve seasonal staples into cohesive lifestyle narratives, ensuring that the interplay of heavy wools, smooth suedes, and crisp shirting remains the focal point of the seasonal discourse within the broader luxury fashion market.
Project Rag & Bone · Fall 2024 Ad Campaign
The Rag & Bone Fall 2024 campaign captures the essence of urban transition, blending raw, documentary-style photography with the polished sensibilities of luxury fashion. Captured through the lens of photographer Quentin De Briey, the imagery leans into a candid, street-level aesthetic that prioritizes movement and authenticity. Models Mikkel Jensen and Tilda Lindstam navigate the metropolitan landscape, their presence grounding the collection’s focus on structured denim, knitwear, and tactile leather accessories. Stylist Malina Joseph Gilchrist leans into this textured minimalism, utilizing a neutral palette that allows the interplay of natural light and shadow to define the silhouettes. With makeup by John McKay that maintains a clean, undone sensibility, the campaign feels less like a traditional advertisement and more like a captured moment in city life. The execution frequently utilizes 35mm film and medium format techniques, resulting in a grain-rich, cinematic quality that elevates everyday urban scenes—from subway entrances to brick-lined street corners—into an editorial narrative. By incorporating live-action techniques and blurred motion, the project channels a kinetic energy that reflects the pace of the city, perfectly aligning with the functional, effortless ethos of the Rag & Bone brand. The result is an evocative portfolio that manages to be both commercially grounded and visually compelling, celebrating the tactile reality of contemporary style against a gritty, architectural backdrop.
Project Rag & Bone · WOMEN’S SPRING PRE SUMMER 2024
Rag & Bone presents its Women’s Spring Pre-Summer 2024 collection through a focused editorial campaign. Captured against a clean, minimalist studio backdrop, the series highlights the brand’s tailored silhouettes and contemporary layering, ranging from structured vests and double-breasted blazers to satin bomber jackets. Photographer Stefano Ortega and art director Byron Fredericks lead the visual execution, utilizing a bright, soft-light aesthetic to emphasize textures and relaxed, versatile wardrobe staples. Model Heather Diamond Strongarm features throughout the lookbook, with hair styling by Jonathan De Francesco and makeup by Kiki Gifford providing a polished finish to the collection's editorial presentation.
Project Rag & Bone · Rag & Bone Resort 2025 Men's Lookbook
The Rag & Bone Resort 2025 men's lookbook showcases the latest collection designed by Robert Geller. Captured by photographer Bruno Staub, the editorial series explores a utilitarian aesthetic against industrial concrete and weathered textures. Featuring model Finnlay Davis, the imagery relies on soft, natural light to emphasize the tactile quality of the collection's layered denim, rib-knit sweaters, and tailored wool suits. Styling by Mark Holmes complements the raw, desaturated backdrop with a focus on relaxed proportions and monochromatic layering. Kumi Craig provides makeup artistry for the project.
Project Rag & Bone · Rag & Bone Fall 2024 Women's Lookbook
The Rag & Bone Fall 2024 Women's lookbook presents a collection of textured silhouettes set against urban interiors. The imagery leans into an editorial aesthetic, utilizing natural light to define the tactile quality of leather, knitwear, and hardware detailing. Photographed by Amy Troost and Byron Fredericks, the project features art direction by Byron Fredericks and fashion styling by Malina Joseph Gilchrist. Model Kristen Coffey anchors the series, with hair styling by Lucas Wilson and makeup by Jen Myles.
Project Rag & Bone · WOMEN’S SUMMER 2024
Rag & Bone presents its Women’s Summer 2024 collection, a studio-based lookbook project that leans into modern minimalism. Photographed by Stefano Ortega with art direction by Byron Fredericks, the imagery highlights structured tailoring and relaxed denim silhouettes through a clean, high-key aesthetic. The series utilizes soft light and neutral studio backgrounds to emphasize texture, from leather motorcycle jackets to fine knit cardigans. The creative execution prioritizes a classic, pared-back fashion editorial style that maintains a focus on garment construction and wearable styling. Hair styling for the project was provided by Jonathan De Francesco, with makeup by Kiki Gifford.
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